Kay Beauty, the acclaimed beauty brand co-founded by Katrina Kaif and Nykaa, introduced ‘Kay Kafé,’ India’s first-ever retail concept where beauty meets coffee. In collaboration with Blue Tokai Coffee Roasters, the experiential store combined the worlds of beauty and lifestyle with the relaxed ambiance of a café, offering visitors an immersive and one-of-a-kind experience.

Katrina Kaif’s Kay beauty unveils India’s first ‘Beauty kafé’ with Blue Tokai, redefining experiential retail at Pacific Mall Delhi

Located at Pacific Mall, Delhi, Kay Kafé allowed visitors to explore the full Kay Beauty range, enjoy mini makeovers, and unwind with freshly brewed coffee. The space was designed to be warm, inclusive, and immersive, reflecting Kay Beauty’s philosophy of making luxury feel effortless, accessible, and personal.

Katrina Kaif, Co-Founder of Kay Beauty, said, “Kay Kafé celebrates everything we love—self-care, creativity, and connection. We wanted to create a space where people could explore makeup in a relaxed, everyday way, combined with the comfort of a great cup of coffee. It’s about bringing joy to simple moments, like trying your favourite lipstick while sipping your favourite brew.”

Adwaita Nayar, Co-Founder and Executive Director of Nykaa, added, “For Nykaa, innovation has always been about reimagining how consumers experience beauty. Kay Kafé is a step in that direction—a space that blends discovery, comfort, and creativity. It reflects a new kind of beauty retail where connection matters as much as commerce, and brands live not just on shelves but in memorable experiences.”

Kay Beauty plans to expand the Kay Kafé concept across major premium malls in India, offering the brand’s distinctive retail experience to a wider audience. In addition, the brand launched a new website to provide consumers with a seamless, elevated way to explore its full range of products.

About Kay Beauty

Founded in 2019, Kay Beauty quickly became one of India’s most loved makeup brands. Co-created by actress Katrina Kaif and Nykaa, the brand has been recognized with awards such as Vogue India’s Beauty Brand of the Year 2022. Known for its #MakeupThatKares philosophy, each product blends performance with skin-friendly ingredients like chamomile, marula oil, ceramides, lychee extract, and avocado butter, prioritizing care, comfort, and long-lasting wear.

Kay Beauty has built a strong offline presence, retailing in over 700 premium stores across India, while serving more than 2.5 million customers nationwide. The brand is available on the Kay Beauty website, the Nykaa app, and Nykaa stores across India.

About Nykaa

Nykaa has evolved into a leading beauty and lifestyle destination, serving nearly 49 million customers through 265 offline beauty destinations and online platforms as of September 2025. The House of Nykaa includes celebrated brands such as Nykaa Cosmetics, Dot & Key, Kay Beauty, and Nykaa Wanderlust, alongside fashion labels including Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang. Nykaa continues to combine innovation, authenticity, and customer-centricity to provide a seamless beauty and fashion experience.

With its global store and strong brand partnerships, Nykaa empowers renowned international brands to connect with Indian consumers effectively. The company has received several accolades, including a spot in TIME100 Most Influential Companies and awards for founder Falguni Nayar, such as EY Entrepreneur of the Year and Forbes Asia Power Businesswoman.

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