The 10 Most Popular Japanese Web Series Right Now
Japan’s entertainment landscape is evolving, with web series surging in popularity, offering diverse narratives and attracting massive viewership. These series, often accessible through streaming platforms, are pushing creative boundaries and capturing the zeitgeist. Here’s a deep dive into ten of the most popular Japanese web series dominating the online scene right now:

1. Alice in Borderland (Netflix)
A global phenomenon, Alice in Borderland tops the list due to its gripping plot, high production value, and international appeal. Based on the manga by Haro Aso, the series follows Ryohei Arisu, an unemployed gamer, and his friends who find themselves transported to a parallel Tokyo where they must compete in deadly games to survive.
- Genre: Thriller, Sci-Fi, Action, Psychological
- Why it’s popular: The show’s blend of intense action, intricate puzzles, and compelling character development has captivated audiences worldwide. The visual spectacle, coupled with the exploration of themes like survival, friendship, and the meaning of life, makes it a standout series. The high stakes and unpredictable nature of the games keep viewers on the edge of their seats.
- Key Elements: The series excels in its visual effects, particularly in depicting the desolate and transformed Tokyo. The performances are strong, especially Kento Yamazaki as Arisu, who portrays the character’s evolution from a directionless youth to a determined survivor convincingly. The carefully crafted games, each representing a different playing card and difficulty level, are a major draw.
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- Where to Watch: Netflix

2. Followers (Netflix)
Followers offers a glimpse into the vibrant and often chaotic world of Tokyo’s fashion and social media influencers. Centering around aspiring actress Natsume Hyakuta and established fashion photographer Limi Nara, the series explores the complexities of fame, authenticity, and personal relationships in the age of Instagram.
- Genre: Drama, Romance, Social Commentary
- Why it’s popular: The series resonates with viewers due to its relatable characters and its exploration of contemporary themes like social media addiction, the pressure to maintain a perfect online persona, and the challenges faced by young people trying to find their place in the world. The stunning visuals of Tokyo’s fashion scene add to its appeal.
- Key Elements: The series boasts a strong ensemble cast, with each character representing a different facet of the influencer culture. The cinematography is visually striking, capturing the energy and dynamism of Tokyo. The soundtrack is also noteworthy, featuring a mix of J-pop and electronic music. Followers successfully blends entertainment with social commentary, prompting viewers to reflect on their own relationship with social media.
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- Where to Watch: Netflix
3. Switched (Netflix)
Switched (宇宙を駆けるよだか, Uchuu wo Kakeru Yodaka) is a body-swap drama that delves into themes of identity, self-esteem, and the superficiality of appearances. When unpopular but kind Ayumi Kohinata switches bodies with the beautiful but malicious Zenko Umine, she must navigate the challenges of living in someone else’s skin while trying to reclaim her own life.
- Genre: Drama, Fantasy, Romance, Psychological
- Why it’s popular: The series explores universal themes of self-acceptance and the importance of inner beauty. The body-swap premise allows for compelling character development as Ayumi and Zenko confront their own insecurities and biases. The suspenseful plot and emotional performances contribute to its popularity.
- Key Elements: The performances of the lead actresses are crucial to the success of the series. The story is well-paced, gradually revealing the motivations and complexities of each character. The series also touches upon themes of bullying and social pressure, making it relatable to a younger audience. The fantasy element adds a layer of intrigue and allows for exploration of deeper psychological themes.
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- Where to Watch: Netflix
4. Kantaro the Sweet Tooth Salaryman (Netflix)
Kantaro the Sweet Tooth Salaryman (さぼリーマン甘太朗, Saboriiman Kantarou) is a lighthearted comedy series following Kantaro Ametani, a successful salesman who secretly dedicates his afternoons to indulging in his passion for sweets. He uses creative excuses to skip work and embark on culinary adventures, documenting his experiences in a dessert blog.
- Genre: Comedy, Food, Slice of Life
- Why it’s popular: The series is a delightful escape from the stresses of everyday life. Its quirky humor, mouthwatering depictions of Japanese desserts, and the protagonist’s infectious enthusiasm make it a feel-good watch. The show also offers a unique glimpse into Japanese dessert culture.
- Key Elements: The series’ strength lies in its comedic timing and the charming performance of the lead actor. The close-up shots of the desserts are visually appealing and make the viewer crave a sweet treat. The contrast between Kantaro’s professional life and his secret passion adds to the comedic effect.
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- Where to Watch: Netflix
5. Midnight Diner: Tokyo Stories (Netflix)
Midnight Diner: Tokyo Stories (深夜食堂, Shinya Shokudo) is an anthology series set in a small, late-night diner in Tokyo. Each episode focuses on a different customer who visits the diner and orders a specific dish, sharing their personal story with the owner, known only as “Master.”
- Genre: Drama, Food, Slice of Life
- Why it’s popular: The series is renowned for its heartwarming stories, its focus on human connection, and its comforting atmosphere. The simple yet profound narratives explore themes of love, loss, friendship, and redemption. The series also celebrates Japanese cuisine and the power of food to bring people together.
- Key Elements: The series’ strength lies in its understated storytelling and its emphasis on character development. The Master, played by Kaoru Kobayashi, is a wise and compassionate figure who provides a listening ear and a sense of community for his customers. The food is presented in a simple but appealing way, highlighting the beauty of everyday Japanese dishes.
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- Where to Watch: Netflix
6. Gudetama: An Eggcellent Adventure (Netflix)
Gudetama: An Eggcellent Adventure is a children’s series based on the popular Sanrio character, Gudetama, a lazy egg yolk who just wants to be left alone. The series follows Gudetama and his energetic chick companion, Shakipiyo, as they embark on a quest to find their mother.
- Genre: Animation, Comedy, Children’s
- Why it’s popular: The series is popular due to its adorable characters, its lighthearted humor, and its relatable themes of self-discovery and family. Gudetama’s relatable laziness and Shakipiyo’s boundless enthusiasm create a charming dynamic that appeals to both children and adults.
- Key Elements: The series’ animation style is visually appealing and captures the essence of the Gudetama character. The humor is witty and often self-deprecating. The series also incorporates elements of Japanese culture and cuisine, making it educational as well as entertaining.
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- Where to Watch: Netflix
7. He’s Expecting (Netflix)
He’s Expecting (ヒヤマケンタロウの妊娠, Hiyama Kentaro no Ninshin) presents a unique and thought-provoking premise: what if a man became pregnant? The series follows Kentaro Hiyama, a successful advertising executive who unexpectedly discovers he is pregnant. He must navigate the social and emotional challenges of pregnancy while confronting societal norms and expectations about gender roles.
- Genre: Comedy, Drama, Social Commentary
- Why it’s popular: The series challenges traditional gender roles and explores themes of parenthood, societal expectations, and the importance of empathy. The comedic elements provide a lighthearted approach to a serious topic, making it accessible to a wider audience.
- Key Elements: The series’ strength lies in its bold premise and its willingness to tackle controversial issues. The performance of the lead actor is crucial to the success of the series, as he must convincingly portray the emotional and physical challenges of pregnancy. The series also features strong supporting characters who represent different perspectives on parenthood and gender roles.
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