The Viral Fever (TVF) has become one of India’s most influential production houses, consistently delivering engaging and memorable shows. With popular titles like Pitchers, Panchayat, Permanent Roommates, and Gullak, the studio has built a distinct legacy. Its characters feel real and relatable, often becoming an extension of the audience’s everyday lives. Each TVF show has received critical appreciation, multiple awards, and strong viewer support, resulting in successful new seasons year after year.

TVF President Vijay Koshy reveals the studio’s success formula; says, “We do not depend on big faces”

Recently, Panchayat Season 3 added another milestone to TVF’s growing list of accomplishments by winning Web Series with Exceptional Talent – Comedy Series of the Year at the Times of India OTT Awards 2025, reaffirming its widespread popularity. Reflecting on this continued success, TVF President Vijay Koshy recently shared insights into the studio’s guiding philosophy and how it continues to drive their remarkable streak of hit shows. Talking about the success mantra, Vijay shared, “We do not depend on big faces. What matters to us is authenticity and the ability to genuinely resonate.” Recently, TVF’s President Vijay Koshy was featured on the cover of ET Brand Equity, celebrating his leadership and TVF’s remarkable industry impact.

TVF has played a major role in shaping India’s digital storytelling landscape. Starting with Permanent Roommates in 2014, it kick-started the long-format web series movement, followed by influential shows like Pitchers, Tripling, and Aspirants. Over the years, TVF has introduced several promising new actors, offering them a platform to shine while bringing authentic, relatable stories to the forefront. Its characters feel genuine, its narratives reflect everyday life, and its creative choices have continually reshaped audience expectations. With acclaimed hits like Panchayat, Kota Factory, and Gullak, TVF has built a universe that audiences connect with deeply, establishing it as one of India’s most successful and trusted production houses.

TVF has always thrived on exploring new frontiers in entertainment. After establishing a strong presence in the digital space, the studio is now entering a new chapter with VVAN Force of the Forest, a joint venture between Ekta Kapoor’s Balaji Motion Pictures and Arunabh Kumar’s The Viral Fever.

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