In a significant moment for the luxury eyewear sector and the global music industry, MAYBACH Icons of Luxury has partnered with multi-platinum Indian hip-hop artist Badshah for a limited-edition collection. This collaboration marks the first time an Indian entertainment figure has been involved in co-designing and curating a global line for the brand, indicating a new step toward greater inclusivity and creative diversity in the evolution of MAYBACH Icons of Luxury.

Badshah teams up with MAYBACH Icons of luxury for first-ever Indian curated eyewear line

As part of this partnership, Badshah known for his influence on India’s entertainment landscape has created a bespoke collection that reflects his personal design style, centred on individuality and luxury, while also respecting MAYBACH’s long-standing legacy.

The MAYBACH x Badshah collection goes beyond a design collaboration, highlighting themes of self-expression, cultural identity, and personal storytelling. Each piece reflects Badshah’s own creative journey while maintaining the high level of craftsmanship associated with MAYBACH. The collection brings a fresh artistic approach to two of MAYBACH Eyewear’s signature silhouettes — THE ARTIST III and THE KING III — blending the brand’s classic sophistication with Badshah’s distinct design sensibility.

The limited-edition capsule features eight handcrafted eyewear pieces, available exclusively at Eternity Lifestyles in India and through authorized MAYBACH Eyewear retailers worldwide. The collection includes the ARTIST III Optical Series priced at INR 2,79,150 (USD 2,850), the KING III Sunglass Series at INR 3,23,300 (USD 2,950), and the diamond-studded Snow Camouflage KING III, priced at INR 50,88,450 (USD 43,600).

The ARTIST III optical series gets a fresh creative update, with Badshah and the MAYBACH design team drawing inspiration from a personal element — sound waves. Reflecting Badshah’s connection to music, these waveforms are translated into detailed temple accents that add a sense of movement to the frames. Known for its clean and minimalist design, the ARTIST III silhouette is reimagined with colours like electric yellow and deep blue, adding a youthful energy while maintaining its signature simplicity. This approach gives the design a contemporary appeal that connects well with a new generation of eyewear enthusiasts.

The KING III sunglass series in the MAYBACH x Badshah collection takes inspiration from India’s varied natural landscapes, with each design reflecting elements connected to the country’s environment and wildlife. The Snow Camouflage edition mirrors the cool, muted tones of the Himalayan terrain, while another camouflage version draws from the look of India’s dense jungles, subtly highlighting themes of nature conservation and tiger protection. The third design, Tigers of India, features a vivid orange palette that pays homage to the country’s iconic tigers, creating a bold and easily recognisable statement.

Adding to the exclusivity of the collection is its highlight piece: the Diamond-Studded Snow Camouflage KING III. With only five units made globally, this limited design features 90 diamonds set into the snow camouflage pattern, blending precision, craftsmanship, and rarity. It represents the highest level of MAYBACH’s workmanship and serves as a notable collector’s item and a clear symbol of luxury.

As MAYBACH Icons of Luxury continues to grow its presence in the Indian subcontinent—an expanding luxury eyewear market expected to reach USD 1,721 million by 2030 with a CAGR of 11.72%—this collaboration places the brand in a strong position within both cultural and commercial developments.

Jutta Kahlbetzer & Wolfgang Thelen, CEOs, MAYBACH Icons Of Luxurystated, “The collaboration with Badshah has been an inspiring creative journey marked by mutual respect, a passion for exceptional craftsmanship, and a shared pursuit of authenticity. For the first time, we are seamlessly integrating MAYBACH’s rich heritage with the distinctive artistic expression embodied by Badshah, reinterpreting modern luxury from the lens of diversity and inclusivity. India’s vibrant cultural tapestry and its appreciation for exquisite craftsmanship create an unparalleled environment for such innovative collaborations. By aligning with a creative architect like Badshah, MAYBACH Eyewear not only engages with the dynamic Indian market but also honours the nation’s diverse cultural landscape, positioning itself as a brand that resonates profoundly with discerning contemporary luxury consumers. This partnership underscores the significance of the Indian market while illustrating MAYBACH’s commitment to fostering cultural exchange.”

Badshahstated,“MAYBACH has always held a special place in my heart. I have long admired how they have cultivated a legacy brand—an aspiration for someone like me, a small-town boy with dreams of conquering the world, who has risen from humble beginnings. The eyewear, in particular, embodies true luxury; when you hold a pair, you instantly appreciate the precision, craftsmanship, and meticulous attention to detail—it is art in its purest form. Through Ronak Sheth from Eternity Lifestyles, I was introduced to the MAYBACH Icons Of Luxury family and invited to visit their atelier in Germany. I was truly overwhelmed by the workmanship, and witnessing the entire creative process firsthand was a surreal experience. Being granted complete creative freedom to infuse my artistic vision into the designs made this process exceptionally rewarding. Designing eyewear that not only looked visually appealing but also felt comfortable—striking the perfect balance between form and function—posed a unique challenge during the design phase, yet it significantly enhanced my overall experience. This collaboration is truly one of a kind, and I am immensely grateful to be part of this historic moment.”

The singer-songwriter, rapper, and record producer’s recent appearances at Paris Men’s Fashion Week and New York Fashion Week have further established Badshah as a notable global style figure. Alongside his cultural presence, he continues to make strides in the music industry. He recently became the first Indian rapper to cross 5 billion streams on Spotify across all credits and completed the largest sold-out Indian hip-hop tour in North America, highlighting his wide reach and influence. With collaborations that include artists like Davido, J Balvin, Tainy, Sean Paul, Major Lazer, Tiesto, and Lil Baby, he continues to explore new creative directions and broaden cultural representation.

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