Actress and environmental advocate Richa Chadha has been named the Goodwill Champion for the All Living Things Environmental Film Festival (ALT EFF), India’s leading platform dedicated to cinema that promotes ecological awareness and sustainability. Richa has consistently spoken about the importance of protecting nature and embracing mindful, responsible living.

Richa Chadha joins ALT EFF to advocate environmental storytelling: “The climate emergency is here”

Speaking about this new responsibility, Richa Chadha said, “The climate emergency is here and is now shaping how we live, in real time. People are moving cities due to air quality or flooding. Weather ‘anomalies’ and destruction are happening now routinely. We are all affected by it health wise and financially because there is no economy without ecology. A home-grown film festival that tells stories of the earth is a great step because stories are powerful catalysts of change.”

Richa, who has long supported causes related to sustainability and conservation, says her association with ALT EFF feels like a natural extension of her values. She believes in using cinema as a catalyst for meaningful change and for strengthening ecological awareness.

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