Saif Ali Khan and Ibrahim Ali Khan have officially collaborated for the very first time, and the internet cannot keep calm. The father-son duo has come together as brand ambassadors for Linen Club, marking a major celebrity-led campaign for the premium linen fabric and apparel label owned by the Aditya Birla Group.

Saif Ali Khan and Ibrahim Ali Khan as the quirky father-son duo crack up in viral BTS video

Titled Passion for Pure, the campaign aims to position linen fashion as a timeless style statement that resonates across generations. While the campaign advertisement already grabbed attention for showcasing the uncanny resemblance between Saif and Ibrahim, a newly surfaced behind-the-scenes video has now sent fans into a frenzy.

For years, social media users have pointed out how Ibrahim Ali Khan looks like a younger version of Saif Ali Khan, with several pictures and videos often going viral online. Their latest collaboration only strengthens that belief. In the adorable BTS clip shared by one of Saif’s fan clubs, the duo is seen filming a sequence for the campaign when a piece of cloth accidentally covers Ibrahim’s face. Saif immediately steps in to help his son before both burst into laughter together. Their effortless camaraderie and natural chemistry have quickly become a talking point among fans online.

The campaign itself highlights their shared sense of style and charm, presenting the duo in coordinated linen ensembles that reflect sophistication with ease. With Passion for Pure, Linen Club appears to be tapping into both legacy appeal and youthful energy through the pairing of Saif and Ibrahim.

Speaking about the association, Saif Ali Khan had earlier said, “Linen has always been my second skin – effortless, pure, and deeply personal. I am very excited to associate with brand Linen Club and Aditya Birla Group.” Ibrahim Ali Khan too had shared his thoughts on the collaboration and said, “Being myself is my passion for pure, and Linen Club just gets that. Passion and purity together make everything feel effortlessly right.”

The campaign marks a significant moment not just for the brand but also for fans who have long wanted to see Saif and Ibrahim share screen space together.

On the work front, Saif Ali Khan will next be seen in Kartavya, which is slated to release on May 15 on Netflix.

Also Read: Saif Ali Khan and Ibrahim Ali Khan unite for their first-ever brand campaign with Linen Club

Tags : Ad, Behind The Scenes, Bollywood, Brand, Brand Ambassador, BTS, Campaign, Features, Ibrahim Ali Khan, Linen Club, Saif Ali Khan, Social Media, Viral