Prime Video has announced June 26 as the global premiere date for Alliance, a new reality series that marks several firsts for the streaming platform. Hosted by actor Kunal Kemmu, the Hindi-language unscripted show will stream in India and across 240 countries and territories worldwide. Notably, Alliance will become Prime Video’s first-ever daily series globally, with fresh episodes dropping every day at 12 noon.

Kunal Kemmu makes reality show hosting debut as Prime Video unveils Alliance; daily reality series to premiere globally on June 26

The series also marks Kunal Kemmu’s debut as a reality show host. Known for his versatility across comedy, thrillers, and drama, the actor will be seen in an entirely new avatar as he guides contestants through a game driven by alliances, strategy, and deception.

The format brings together 16 contestants who enter the competition as duos. However, as the game progresses, they quickly learn that alliances are constantly evolving. With shifting loyalties and unpredictable twists, contestants will be challenged physically, mentally, and emotionally as they compete for the ultimate prize. While alliances may initially provide an advantage, they can just as easily become obstacles in the race to emerge as the sole winner.

Speaking about the show, Nikhil Madhok, director and head of Originals, Prime Video, India, said, “We are thrilled to bring Alliance, to audiences across the country. As a first-of-its-kind format for India, Alliance will combine strategy, shifting loyalties, and constantly evolving gameplay, creating a truly immersive experience that will keep our audiences engaged every single day from start to end. We are delighted to partner with Banijay Asia, yet again to bring this globally successful format to India. The success we have seen with our unscripted slate, including The Traitors India and Two Much with Kajol and Twinkle, reflects the growing appetite for distinctive and unconventional reality content. We are confident that Alliance will continue this momentum and emerge as a compelling addition to the genre.”

Deepak Dhar, Founder & Group CEO, Banijay Asia, added, “Given the name of the show, it feels appropriate to say we’re thrilled to be in Alliance with Prime Video on this one. What drew us to the format was its sheer scale. The games are ambitious, cinematic, and unlike anything we’ve attempted before. But spectacle alone doesn’t make a great format. What makes Alliance stand out is the constant interplay between strategy and performance. Contestants are pushed physically, mentally, and emotionally, with every challenge creating new opportunities and new setbacks. It’s fast, unpredictable, and incredibly dynamic. We can’t wait for audiences to experience it on June 26.”

Produced by Banijay Asia, the show is the first international adaptation of Talpa Studios’ acclaimed Dutch format created by John de Mol. Spanning 42 episodes across six weeks, Alliance is expected to be a key addition to Prime Video’s entertainment slate ahead of Prime Day in India.

With daily episodes, strategic gameplay, and high-stakes drama, Alliance aims to offer viewers a fresh reality television experience, making it a daily destination for entertainment on Prime Video from June 26 onwards.

Also Read: Kunal Kemmu’s second directorial Vibe locks September 18 release; Preity Zinta, Sparsh Shrivastava join cast

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