Singapore-based fashion label CHARLES & KEITH has announced South Korean actress Kim You Jung as its latest brand ambassador, expanding the brand’s roster of global talent.

The CHARLES & KEITH family grows as Kim You Jung joins the label as brand ambassador

The brand cited a shared spirit of modern femininity, creativity, and confidence as the basis for the partnership. Kim You Jung will participate in upcoming campaigns and brand initiatives aimed at a global audience.

Born on September 22, 1999, in Seoul, South Korea, Kim You Jung made her acting debut at the age of four and has since built a career spanning more than two decades and over 50 film and television credits.

She rose to prominence as a child actress playing younger counterparts in dramas including Iljimae (2008) and The Moon Embracing the Sun (2012). She later transitioned to lead roles with the historical romance Love in the Moonlight (2016), the fantasy series Lovers of the Red Sky (2021), and the Netflix series My Demon (2023-2024).

Her most recent project is the TVing thriller series Dear X (2025-2026), in which she took on a darker, contrasting role to her earlier work. At 17, she became the youngest person to rank in the Top 10 of the Forbes Korea Power Celebrity list.

CHARLES & KEITH was established in Singapore in 1996. The label offers shoes, bags, eyewear, accessories, and fashion jewellery across an international network of retail and online outlets.

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