Kriti Sanon has been announced as the new female brand ambassador for Vogue Eyewear, joining actor Shahid Kapoor, who has enjoyed a longstanding association with the eyewear brand. The collaboration marks a significant step for the brand as it strengthens its connection with a new generation that values individuality, confidence, and self-expression.

Kriti Sanon joins Shahid Kapoor in ‘Vogue Eyewear Journeys’ campaign

To mark the partnership, Vogue Eyewear has unveiled its latest campaign, titled ‘Vogue Eyewear Journeys’, featuring both Kriti Sanon and Shahid Kapoor. The campaign aims to celebrate personal evolution and self-discovery, reinforcing the idea that fashion is not static but an ever-changing reflection of one’s journey through life.

A National Award-winning actor with a strong Pan-India fan base, Kriti Sanon brings a fresh and contemporary perspective to the brand. Known for her distinctive sense of style and popularity among young audiences, the actress embodies the playful and authentic spirit that Vogue Eyewear seeks to highlight through its latest initiative.

The campaign is built around the philosophy that people continue to discover new versions of themselves throughout life. Through a visually engaging narrative, Kriti and Shahid encounter different versions of themselves across moments in time. The concept is further elevated by the poetic voiceover line, “when you meet you, you find you,” which serves as the emotional core of the campaign.

Sharing her excitement about the collaboration, Kriti Sanon said, “Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style play a key role in self-expression.”

Shahid Kapoor also spoke about continuing his association with the brand and welcoming Kriti onboard. “What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” he said.

Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated filmmaker Suraj Wanvari and photographed by renowned photographer Prasad Naik. It has been launched through a comprehensive rollout across digital, social media, print, and out-of-home platforms, ensuring nationwide visibility.

With Kriti Sanon and Shahid Kapoor at the forefront, ‘Vogue Eyewear Journeys’ seeks to position eyewear as more than just an accessory, presenting it instead as an essential part of personal style and self-expression.

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Tags : Ad, Advertisement, Brand, Brand Ambassador, Campaign, Cocktail 2, Commercial, Kriti Sanon, Shahid Kapoor, Vogue Eyewear, Vogue Eyewear Journeys